Sunday, October 10, 2010

Relativity, choice, anchoring, the power of "free" and more

I finally started reading a book I bought a few weeks ago by curiosity. I cannot remember which article mentioned it, but it was probably one of those social science article.

The book is titled "predictably irrational", by Dan Ariely. It's very informative, and good fun to read. Most importantly, it makes me reflect on my decision patterns, or try to identify some patterns I have if any.

I strongly recommend this for those who have an interest in understanding some unexplicable behaviour, or just some source of cocktail party anecdotes.

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